All experiences

Wild Thing – Swiss Fashion Scene

Until Mon, 24/05/2021
Museum für Gestaltung Zürich, Ausstellungsstrasse
Calida / Viktor&Rolf, Capsule Collection We want a better World, 2020, Foto: Petrov-sky&Ramone, © Calida
NCCFN, Nothing can come from nothing / Ex nihilo nihil fit, 2020, Foto: Florian Spring, © NCCFN

Fashion without mass production, without Hollywood, and without international fashion weeks? Alongside the renowned textile industry, a lively, independent fashion scene is flourishing in Switzerland. Far away from the spotlights and dictates of the big fashion centers, small labels, collectives, and young fashion graduates are testing their potential. Some of these designers are trying to establish themselves in the fashion market with their multi-faceted collections, others are persistently and inventively creating their own system. The exhibition presents a snapshot of today’s scene and contrasts its designs with the looks of influential labels from earlier decades. Exhibits include selected outfits and drawings, photographs and film clips, fabric innovations and fashion magazines.

Museum für Gestaltung Zürich, Ausstellungsstrasse

Ausstellungsstrasse 60
8005 Zürich

+41 43 446 67 67

Tram 4/6/13:
Museum für Gestaltung

Photography allowed unless otherwise signaled in the exhibition

Opening Times

Tuesday: 10–17
Wednesday: 10–17
Thursday: 10–20
Friday: 10–17
Saturday: 10–17
Sunday: 10–17

Until Mon, 24/05/2021

Special opening hours/holidays

Museum café:
Thu–Sun 10am–5pm


Adults CHF 12/8*

Combined one-day ticket for both sites CHF 15/10*


Free admission under 16 years and for members


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