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Switzerland in World Format

Permanent Exhibition
Museum für Gestaltung Zürich, Ausstellungsstrasse
Pierre Gauchat, Riri, 1945, Museum für Gestaltung Zürich, Plakatsammlung, © Maya Furger-Rathgeb

A long tradition of training, committed clients, and high print quality: the Swiss poster enjoys outstanding international acclaim. One special feature is the “world format” (128 × 90.5 cm), which established itself as the standard format only in Switzerland. The sober, objective graphics of the Swiss Style, on the other hand, celebrated worldwide success. In addition, regional schools also shaped Swiss poster culture, for example, Basel’s object poster, which comprises everyday products. Tourism posters show a paradisiacal Switzerland, while voting posters tell of fierce political battles. Comprising around 80 posters, the exhibition invites visitors to take an inspiring and surprising stroll through Swiss poster history.

Museum für Gestaltung Zürich, Ausstellungsstrasse

Ausstellungsstrasse 60
8005 Zürich

+41 43 446 67 67

Tram 4/6/13:
Museum für Gestaltung

Photography allowed unless otherwise signaled in the exhibition

Opening Times

Tuesday: 10–17
Wednesday: 10–17
Thursday: 10–20
Friday: 10–17
Saturday: 10–17
Sunday: 10–17

Permanent Exhibition

Special opening hours/holidays

Museum café:
Thu–Sun 10am–5pm


Adults CHF 12/8*

Combined one-day ticket for both sites CHF 15/10*


Free admission under 16 years and for members


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