Opened on 1 October 2025, the new special exhibition Innovation in Action: Football Technologies on and off the Pitch explores how technology is reshaping football—from the pitch to the broadcast booth and beyond.
Developed in close collaboration with FIFA Innovation, the exhibition explores the evolving relationship between people and technology in football. Visitors can immerse themselves in digital experiences and innovations direct from the pitch. They will discover five core themes: Broadcasting and Media, Intelligent Data, Refereeing and Fair Play, Staging the Game, and our Innovation Lab, where they can bring their own ideas to life.
Preorder your tickets now!
